Jul 14, 2022
In General Discussions
At the same time, with the continuous deepening of the influence of European and American graphic design concepts on the domestic design field, the demands for 3D design, dynamic three-dimensional design, etc. have led many Chinese graphic designers to focus on the coordination of lines, color rendering, etc. There is not enough attention to the unique design beauty and value of Chinese characters. In short, from the perspective of graphic design, Chinese characters are the greatest and most successful designs in the history of human society. It uses the simplest design elements and the most abundant and complex design methods to design one constant and simple "product" after another, and makes these products rich in connotation, perfect in structure, wide in use and far-reaching. Although in the field of graphic design, there are still Image Manipulation Service some differences on the design value of Chinese characters. However, as the concept of graphic design tends to be simple, natural and the concept of returning to nature, the value and significance of Chinese characters in graphic design will be recognized by more people in the industry. 3. The application status of Chinese characters in graphic design From the design of the mascots of the Beijing Olympics, it can be seen that Chinese characters are widely used in the current graphic design field. The author found in the relevant literature that: the application status of Chinese characters in graphic design mainly presents the following characteristics: First, the literaryization of graphic design of Chinese characters. The so-called literary and artistic mainly refers to the current Chinese characters in the field of graphic design are mainly concentrated in literature and art. From a simple point of view, the more popular personality signature is a specific application of Chinese characters in graphic design. In addition, Chinese characters have been applied in many fields such as newspaper literature, film and television production and advertising.